When The Apprentice was first conceived, the producers wanted to ask the question: “What does it take to excel in business? Is it street smarts or book smarts? ”

Lessons in Leadership
The first season of The Apprentice pitted ivy leaguers against high school graduates and the answer was apparent. While book smarts might open the door, you won’t get far with people without charisma and “emotional intelligence.” Liza’s research identifies the key traits that make up those important leadership qualities.